The ‘Global Digital Signage Software Market Analysis, Growth, Size, Share, Report and Forecast 2024-2032’ by Expert Market Research gives an extensive outlook of the global digital signage software market, assessing the market on the basis of its segments like services, types, applications, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
Digital Signage Software Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2032)
- Historical Market Size (2023): Nearly USD 25.4 Billion
- Forecast CAGR (2024-2032): 8.20%
- Forecast Market Size (2032): Around USD 40.5 Billion
The digital signage software market is being aided by the rising trend of interactive and personalised content and the increasing usage of data-driven creative content for making dynamic changes in real time. Digital signage software is integrated with data analytics tools to measure customer engagement and provide targeted campaigns.
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There is a surging deployment of cloud-based digital signage software that enables users to improve reliability, update signage in real-time, efficiently and quickly manage content, and access content at any time from any device. Such solutions are also preferred by businesses to archive and store large data amounts to use the data in different digital signage features.
Digital Signage Software Industry Definition and Major Segments
Digital signage software is a solution that enables the management of digital signage content of users by removing the risk of errors, generating playlists, and scheduling content, among others. It is typically available as a SaaS model, and it plays an integral role to facilitate remote management of digital signage content and enhance the productivity of employees.
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The market, on the basis of service, is categorised into:
- Maintenance and Support Services
- Installation Services
Based on type, the market is divided into:
- Content Management System
- Edge Server Software
The various applications of digital signage software are:
- Banking and Transportation
- Entertainment and Education
- Healthcare and Hospitality
The major regional markets of digital signage software include:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
Digital Signage Software Market Trends
Some of the key digital signage software market trends include rising living standards, rapid urbanisation, the development of smart cities, and the increasing demand for digital signage in urban areas. In addition to this, the rapid digital transformation in sectors such as banking, healthcare, transportation, and hospitality, among others, is expected to bolster the market for digital signage software in the coming years.
In the education and entertainment sectors, the usage of digital signage software for improving the visual location of signage in theme parks, recreational places, movie theatres, and sporting events, among others, is increasing. The increasing investments in the development of cinemas, schools, and amusement parks, among others, are anticipated to further surge the requirement for digital signage software in the forecast period.
Technologies like VR, AI, and AR, among others, are increasingly deployed in digital signage for developing sophisticated digital signage, enhancing the profitability of advertisers, and improving customer attention.
Key Market Players
The major players in the digital signage software market report are
- DocuSign, Inc.
- Adobe Inc.
- airSlate Inc.
- Glykka LLC
- Cloud Software Group, Inc.
- Sertifi, Inc.
- Omnivex Corporation
- Panasonic Corporation
- Samsung Electronics Co. Ltd.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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